Stephanie Alcaino
CREATIVE DIRECTOR
I'm a multi-disciplinary creative director and photographer partnering with legacy-driven organisations and the ones working to become one.
For more than 10 years, I've partnered with organisations looking to make a difference in the world across fashion, sport, education, activism and anti-trafficking, giving them the creative foundations to become organisations people remember, return to and rally behind.
Right now, I’m leading the creative team at OX FOR GOOD. I also get to help out as a board advisor for Refugee Education UK and was formerly the co-founder of the creative agency Oddigy.
My current roles keep me inspired and remind me that good work is always a team effort.
Scroll for case studies
100 Years of
Winnie-the-Pooh
Client | Farshore
Scope | Branding
Team | Micaela Alcaino
My Role | Creative Strategist, Creative director
In the heart of the Hundred Acre Wood, a silly old bear reminds us that simple joys and steadfast friendships are the truest treasures of all. My twin sister, Micaela Alcaino, and I were tasked with reimagining these cherished children's book covers using the classic illustrations of E.H. Shepard in celebration of the brand’s 100-year milestone.
We intended to help these magical stories shine on shelves, alongside other classics like Peter Rabbit and The Tiger Who Came to Tea.
When we were little, we listened to these tales each night before sleep. We hope these covers hold the same happiness and peacefulness we felt.
AWARD: Winner for Brand / Series Identity 2026, British Book Design and Production Awards
Don’t Call it Charity.
Call it Change.
Client | World Vision
Scope | Evergreen campaign
Agency | OX FOR GOOD
My Role | Creative strategist, Creative director, & copywriter
Generosity is one of the most human impulses there is. But in a world where crisis arrives continuously and attention moves quickly, even the most well-intentioned giving can start to feel like it disappears into a void. World Vision’s child sponsorship model was built to change that. By linking one person’s commitment to a child and their community across years of education, healthcare, and local investment, it turns a single act of giving into something that can be followed, trusted, and felt as it grows.
We built a campaign concept that asked audiences to see giving as participation in long-term transformation, and paired that invitation with a clear call to action: With you, we can end extreme poverty one child, one community at a time.
To carry the idea across digital channels, we developed a modular campaign built around the stories of former sponsored children. Their lived journeys gave audiences something a statistic never could: a real person to follow, a community to believe in, and a role that felt worth showing up for.
IMPACT: #1 for distinctiveness
’Don’t Call it Charity’ stood out as the most unique/distinctive concept across Australia, Canada, Taiwan, and Colombia when tested globally. The campaign concept also carved out the clearest point of difference for World Vision.
Femme de la mer
sponsored by | seasalt
Scope | short documentary
My Role | photographer
Every sea shanty was written for a crew of men, which raises the question of what happens to one when more than fifteen women from across Cornwall decide to sing it. Femme de la Mer have been finding out. They keep the traditional shanties and folk songs of the sea alive and sing original songs written with musical director Claire Inglehart that tell the stories of Cornish women, carpenters and nurses and herbalists and potters standing beside mothers and daughters, their voices folding a new chapter into maritime history.
Seasalt makes clothing and accessories woven with stories of Cornwall, which made them a natural home for a film about women doing the same thing in song. Sponsored by the brand, this short documentary follows the Femmes out onto the open water, where the songs were sung on the sea they were written about.
Client | humanrace
Scope | Photography
Agency | ODDIGY
My Role | photographer
Humanrace
Humanrace was founded in 2020 by Pharrell Williams with a mission to revolutionise well-being through innovative and thoughtfully designed products that transform daily routines into rituals.
“Humanrace doesn't differentiate by race or gender. We're creating for humans; we are all born in the same skin.” — Pharrell Williams
I was asked to capture visuals that would feature alongside their upcoming product breakdowns, helping put transparency and sustainability front and center in their product communications.
No One Walks Alone
Client | emmaus
Scope | branding
Agency | OX FOR GOOD
My Role | Creative Director, copywriter, Art director.
Do men also experience trafficking? If so, who supports them on their journey to freedom? Research shows that stigma around masculinity often prevents both recognition and effective response.
Emmaus supports one of the most underserved groups affected by trafficking: men. Although 36% of trafficking victims are men and boys, less than 2% of organizations in the US support them, and even fewer offer trauma-informed care tailored to their needs.
The brand approached us to help clarify their message and refresh their visual identity, better reflecting their mission: to walk alongside male survivors of sexual exploitation and create pathways to safety, dignity, and lasting freedom.
Equipping Young Refugees to build brighter futures
Client | Refugee education uk
Scope | branding
Agency | Oddigy
My Role | brand strategist, photographer
In conflict, schools are destroyed, occupied by armed groups, and used to shelter displaced students. Where learning continues, students and teachers can be targets of violence. For many, continuing to learn is just not possible.
When children and families are forced to flee their homes, they miss out on more education as they make dangerous journeys trying to find a place of safety. For refugees arriving in Europe, education is a priority: it’s how lives begin to be rebuilt and hope for the future is rekindled. But getting back into and progressing in education is fraught with challenge.
Refugee Education UK asked us to refine their strategy, messaging, and visual identity to match their updated name. Our goal was to help the brand highlight how access to education can transform a student’s life and future when they are given the oppportunity to keep learning.
Now that’s a Banger
Client | Beyond Meat
Scope | campaign & production
Agency | Oddigy
My Role | strategist
Beyond Meat believes that by shifting from animal to plant-based meat, we can address growing global issues such as resource constraints and animal welfare.
The brand approached us to create compelling campaigns for their 'Veganuary' and ‘Go Beyond’ initiatives featuring one of their brand ambassadors, pro footballer Romelu Lukaku. As a U.S.-based brand, Beyond Meat needed a local team with cultural insights to connect effectively with its UK & Europe audience.
The first campaign hero video, 'That's a Banger', was first launched. It became the brand’s most-viewed campaign to date on social platforms with over 1.5m views.
fighting slavery through fashion
Client | Beulah
Scope | Photography
Agency | OX FOR GOOD
My Role | photographer
Art Direction By | Jacqui free-sze
Beulah’s story began in 2009, when the founders traveled to Delhi and spent two months in a rehabilitation centre. There, they taught sewing skills to women who had been rescued from the sex trade. As the women learned to sew, they gained opportunities to earn their own income and build independence.
This experience showed the founders how much sustainable employment can change the lives of survivors of trafficking. By providing steady work, Beulah helps women move toward safety and stability. Since then, Beulah has focused on helping vulnerable women by providing opportunities in the fashion industry.
For the AW24 collection, I photographed their seasonal line for both the lookbook and website.
side quests
Every now and then, you’ll spot me showing up in all sorts of places.
Keen to take a side quest of your own? click on the images (you never know where they may take you).
